Juicy Couture ?The Casual and Formal Clothing Markets

Beginning with a bang in the last quarter from the 20th century and inexorably extending well to the initial decade of the Modern day, the unremitting societal emphasis on private identity and it is accompanying private wear has undoubtedly taken the seat within the area of individual purchases. Juicy Couture continues to be one of many grand pioneers of the individual wear market and has because the years of its inception, that is way back inside the year 1994, successfully showcased and marked a highly appealing range of such individual items as sun glares, ladies handbags, men??£¤s and girls??£¤s purses, costume jewelry, perfumes and kids wear items.

The focused themes that runs car range of personal wear things that are manufactured, showcased and marketed by Juicy Couture is Casualness and Personal Identity. Juicy Couture was one of the first companies to have understood the connection involving these two evolving human traits and accordingly seized the initiative through a brilliant team of artists and marketing planners, thereby meeting the personal demands of an evolving society of personal consciousness. Together with this unmistakable trend towards individual identity

Juicy Couture created its commercial debut in 1994 at Arleta, California under the leadership and ownership of Gela Nash-Taylor and Pamela Skaist-Levy. The company is personal put on items retail through mega store chains throughout The united states as well the overseas. The company is now owned by the fashion giant Liz Claiborne having a market net worth of USD $288 million and continues to expand the range of its quite a few personal wear products. Throughout its new ownership and management, Juicy Couture has been popularized by its trademark terrycloth and velour tracksuits.

In tracking the success good reputation for Juicy Couture, it really is now obvious that campaign slogans have been one of the main mind pullers of a captive buying audience. Slogans for example ???Go Couture Yourself, and Smells like Couture is reflect the mental preference of a modern society which is individual human identity. JC merchandise is authenticated through its genuine labels lie tags of numerous colors or metal engravings, etc.

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